SEO PROCESS

Bad Techniques:Bad search engine optimization techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.

Keyword Density: Keyword density is a very important part of search engine optimization. To high a keyword density will be considered search engine spam and can get you blacklisted.

Title & Meta Description Tag: Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.

Below the title is a description which will be either be taken from your meta name description content="Description phrase" or from the first sentence on at page. You description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. You should have a different title, description and first sentence on each page.

Quality Content:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind
Quantity Content: The more the better. Just remember your content will need to be both quantity and quality.
Avoid Dynamic URLs:Are you pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" that you will often find in php, asp or cf pages.Static pages are the best but if you have a db driven site, make sure the menu and site map like go to inventory.cfm not inventory.cfm?vn=0 .
Frames:
Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site
Site Map:
A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.
Site Themes:
All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site
Robots.txt File: While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.User-agent: *Disallow:

Keywords AnalysisFind the best keywords for your website.
1. Title and header tags are the most important seo elements on your website.
2. Relevant keywords contained within your domain name (base or full URL) is an excellent search engine strategy..
3. Image descriptions help increase traffic.Aside from being compliant, alt tags on images will give even more weight to your page by letting search engine spiders know even further exactly what your product is and which market to deliver it to.
4. Good quality links are good quality links.And you can’t go wrong with that. Search engines currently do and will always give high value and increase your search engine rank positioning as you accumulate links from high traffic and/or high quality websites and networks.
5. New, unique content will bulk up your traffic.As long as you keep updating your website, search engine bots and readers will keep coming back to your website, hungry for more information that you can provide them with. So keep it up!
Website Analysis:
Web page contents & codes, download time, linking & connectivity, Meta tags, page structure etc., will be analyzed to identify present problems, if any.
Keyword Analysis:
Is when you check to see what keywords your visitors are using or will be using when searching for your website
Keyword Research:
This is done to identify keyword popularity for relevant keywords for the purpose of identifying the best keywords to target for high and better search engine rankings.
Content Analysis:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind.
Competitive Analysis:
Key Phrase Rankings Number of pages currently indexed by the major search engines Number of backward links (link popularity).
Meta Tags:
Meta tags offer additional information about a webpage. They help the search engines discover more information about a particular page.Meta tags are an ideal place for relevant search terms or keywords.
Title & Meta Description Tag:
Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.
You description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. You should have a different title, description and first sentence on each page.
Keywords Tag:
Used to define keywords of a Web page by which searchers will search your website to find information from your web site.
Google Sitemap:
Google Sitemap is an XML file that lists URLs for a site. Sitemaps are particularly beneficial when users can't reach all areas of a website through a browseable interface. Google sitemap allows search engines to crawl more intelligently and helps to craw all areas of a website.
Google Sitemap Format

A robots.txt file provides restrictions to search engine robots (known as "bots") that crawl the web.While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.User-agent: *Disallow:
RSS Feed:
RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.Benefits: RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually.
RSS Submission Benefits...
Search engine indexing. Increased rss feed awareness and marketing.
RSS allows webmasters to:
1.) Provide fresh and relevant content on their website, which encourages users to return.
2.) Constantly changing content means that search engine spiders will visit more frequently. 3.) Automate content delivery.The benefits of RSS feeds are not limited to webmasters, surfers too benefit from the technology as well.
RSS Validation Check:http://validator.w3.org/feed/
RSS Format:

Keyword density:
Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density.
The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).