Wednesday, September 17, 2008

SEO Process

Key Word Analysis
The key word analysis and selection phase of search engine optimization process is designed to identify targeted & relevant key words to ensure that the most searchers will find the specific pages within your website that contain the subject matter they are looking for. The search terms data will provide a complete overview on how Internet users search for these specific keywords across all major search engines.

Competition Analysis
The competitive analysis phase of the search engine optimization process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective key words for your website. New Delhi Digital Works will prepare a comprehensive competitive analysis and positioning report showing exactly where your website stands relative to your competitors for these key words.

Website Review
The next step in the process of search engine optimization involves the identification of spider stoppers like broken links, Non-optimized titles, missing tags, non-optimized link structure among other factors.

Web Page Optimization
Once effective key words have been discovered & a strategy has been formulated for outperforming your competitors, we perform the content enhancement phase of the search engine optimization process for your website. This involves the changes in the current placement of existing content, generating the meta tags for selected key word/phrases, adding new content or remove existing content if required. We ensure that the appropriate key words are incorporated in your web site in an appropriate manner. Simply including these keywords into your content is not enough.

Directory Submission
The next step in the search engine optimization process is to make sure that each page of your newly optimized website is manually included in the indexes of all the relevant search engines and directories, such as Yahoo and Open Directory Project. Directory submission requires both effective copy writing & complete understanding of search engines. Our SEO Experts ensure that the listings are as keyword rich and relevant as possible. Manual directory submission is critical for search engine success.

Link Building
NDDW works with you to help increase the number, quality and manner in which external sites are linked to your website. A good link building campaign is the key to achieving good rankings for competitive keywords. works with you to identify relevant sources for links, where they should direct traffic to, and how they link.

Article Marketing
Article marketing by writing about your subject and submission to the top article websites like Ezine gets your website recognized in the business circles, getting you links, hits and enquiries about your services or products.

Analysis and Tweaking
Our comprehensive search engine optimization packages involve continuous fine tuning of the website based on traffic trends and ranking trends. Search engines often change their algorithms, To maintain top ranking, SEO Company must evaluate the results and make tactical modifications based on performance observations.

SEO Campaign Tracking
Our web analytics software helps track the traffic as well as the conversion rates and ROI of your search engine optimization and other web marketing campaigns. Our campaign tracks ranking trends for each key-phrase optimized in the website.

Comprehensive SEO Reporting
Our comprehensive SEO reporting helps you keep track of the exact schedule and process that is followed for the search engine optimization of your website. We offer periodic comprehensive ranking, link exchange and schedule reports. We also provide a dedicated SEM for each project just a phone call away.

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