PPC Campaigns Vs Organic SEO

Seo is an abbreviation to search engine optimization and it is considered as a process or a method of optimizing a website to rank high on search engines for search engine positioning and search Engine rankings.
Seo are of two types:
1.in organic Seo
2.Organic Seo
PPC is an abbreviation for Pay per click Campaigns, which is considered as a form of advertising which pays referrer on per click basis. It has a prominent place in Search engine industry. It is used to boosts the traffic of a website very quickly and by running PPC campaigns for a website they get targeted traffic and good placements on search engines. PPC campaigns have a better conversion rate than any other marketing strategies. This method was used for a long period and even it is carried out by big companies. PPC campaigns is a very costly marketing method and it should have high budget and this is the reason, Webmasters who are running small websites or business cannot go for PPC campaigns, as a result the necessity for a method arise which can replace this. Now how we can use different methods which can replace PPC campaigns. Organic SEO has gained huge popularity now days which is very cost effective and can get nearly equal results.
Organic Seo is cost effective and is equally performing with proven results. Organic Seo is one in which professionals do study on search engine algorithms and placement techniques and based on which the search engine optimization is done. It's a time consuming process but result oriented, while doing organic Seo we have to follow search engines guidelines otherwise websites will get banned permanently from search results. In Organic Seo, professionals target on Onsite and offsite factors of a website to get higher rankings and SE positioning.
Onsite Optimization Includes:
1.Content development
2.Meta Tagging
3.Internal Seo
Offsite Optimization includes:
1.Link Popularity
2.Keyword targeted link backs.
If you are looking for cost effective and high search engine placements, you should go for Organic Seo which almost produces the same results when compared with PPC campaigns.

Keyword Conversion Information to Optimize Both SEO and PPC Campaigns

Realistically, nobody wants to spend their entire day buried inside Google Analytics or some other analytics package looking at numbers. But, there's a lot of information in there that can help optimize PPC (Pay-Per-Click) advertising campaigns. So, let's take a few seconds to think about the basics.

Firstly, most analytics packages allow you to segregate organic traffic from Pay-Per-Click traffic. This is important, because you will want to see if one is performing better than the other, and why. What is most important is that you also have established some "Goals" in your analytics service that allow you to track conversion rates (a conversion takes place when a goal is reached). If you are not tracking conversions, then it will be very difficult to determine the "value" of traffic. If you haven't setup goals, then set them up now. You can even define funneled goals, which allow you to see how traffic progresses from landing pages to final action pages (eg. each step through a shopping cart).

Once you have got all of that set up, I highly recommend analyzing the goal conversion rates on at least the top referring keywords, for both organic Search Engine Optimization traffic and Pay-Per-Click traffic. However, take a look at the organic keywords first.

You will probably find that most keywords produce conversions at a rate relatively close to that of the overall average conversion rate. However, you will almost invariably find some obscure keywords that have extremely high conversion rates. These high-converting keywords can be nuggets of gold. Once you identify the top-converting Search Engine Optimization/organic keywords, you need to make sure that you have an appropriate bid in your Pay-Per-Click campaigns for them.

You can also work in the opposite direction i.e. look for top-converting Pay-Per-Click keywords, and then make sure you have fully optimized your site for them.

How to Create S.E. Traffic

You can increase the traffic on your website in many ways. For most of these methods, you have to spend a lot of money and time to reach your target clients and tell them about your products and services. That is why; you should use search engines to increase traffic on your website. This is a much quicker and cheaper way of generating traffic. Following are some quick tips to create search engine traffic-

a) The first thing you must do is to make your website search engine optimized . This will increase the rank of your website in search engines. Modify your website to suit the specifications of various search engines.

b) The next step is to identify keywords which are useful for your website. Use these keywords in the content of the website in the right density. But don't use popular keywords unless, until they are relevant to your site.

c) The next step is to submit your website in various search engines and web directories. By registering there, your website will be able to appear in the search results.

d) You can also bid for various key words which best describe your website. You should make a list of such keywords in the order of their applicability and bid on the keywords according to that list. This will help you to bid on the most relevant keywords and you won't waste any money.

e) The last step is to promote your website's link by placing it in various public forums, RSS feeds, and blogs etc. which will help you increase the number of people visiting your website.

Search Engine Popularity Tips

The methods employed to increase your rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you the time has come to face your website! A high ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases. Popularity is not enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Each search engine uses a formula to compute website rankings. When search engines changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula does not become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

Since search engine marketing is an on going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Do not be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular results.

Be sure the sample report the search engines company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your computer marketing campaign, not just an information gatherer.

A Simple Explanation of SEO

The very mention of Search Engine Optimization (SEO) creates a sense of awe in some people. It's almost thought of as a black art. It's not a black art - the type of Search Engine Optimization most people need to use to figure well in the search engines is actually quite straightforward. Here's a summary.

Search Engine Optimization breaks into 2 parts:

1) On Page
2) Off Page

On site Search Engine Optimization is about making it easy for the search engines to find out what your site about and where to find specific information within it.

Here are some steps you need to take:

Firstly, fill out your META data fields and do that for each page on your site individually. These are the three most important fields:

1) Title
2) Description
3) Keywords

Here's a link to a free online resource for creating META tags:

http://www.htmlbasix.com/meta.shtml

Follow the instructions on that page.

Secondly, make good use of your h1 and h2 tags on each page.

Thirdly, make navigation of your site complete, clear and easy to follow.

Fourthly, create a sitemap - and here's a link to a free online resource for doing that:

http://www.xml-sitemaps.com/

Just follow the instructions they give you on that page.

Off site Search Engine Optimization is about getting quality inbound links to your site.

For that you can use article marketing, forum marketing, commenting on blogs and participation in Social Networking groups.

Avoid link farms, link exchanges, buying links or anything else that seems like a good idea at the time.

Of the things I have mentioned above only META data and sitemaps are targeted specifically at the search engines.

And even with the META data, both the page titles and descriptions are aids for people.

Everything else I have mentioned makes it easy for people to find and navigate your site.

The search engines are continually making changes to their algorithms, but the one thing that remains unaffected by these is the effectiveness of good quality content.

The point I'm trying to make is this:

Design your site for people. Write it for people. Make it easy for people to find your site, understand what your site's about, and find their way around it.

Designing your site so it's easy for people to find and navigate also makes it easy for the search engines.

And, most importantly, write good stuff. Fill your site with good content - that's what will attract and keep people there.

If you implement all these points on every page of your site you will begin to attract high quality traffic from the search engines.

Interactive Online Marketing Strategy

Despite what those firms who promise to "increase search engine traffic to your website" may tell you, there is no magic formula for online marketing success. Successful web-based marketing happens only with careful planning, timely execution, persistent monitoring, and ongoing improvement of the results you achieve.
At MachInteractive, we believe that the bottom line of any business is profit and growth. This is why we work closely with each client to match their online marketing strategy with their business strategy. Rather than to merely increase traffic, the goal of any legitimate online marketing program should be to increase the number of quality leads and paying customers to your web site!Let MachInteractive's web marketing professionals assist you with the crucial step of online strategy formulation that is all too often overlooked by online businesses.Search Engine Marketing Solutions Interactive Online Marketing Strategy Interactive Online Marketing Strategy Despite what those firms who promise to “increase search engine traffic to your website” may tell you, there is no magic formula for online marketing success. Successful web-based marketing happens only with careful planning, timely execution, persistent monitoring, and ongoing improvement of the results you achieve.