PPC Campaigns Vs Organic SEO

Seo is an abbreviation to search engine optimization and it is considered as a process or a method of optimizing a website to rank high on search engines for search engine positioning and search Engine rankings.
Seo are of two types:
1.in organic Seo
2.Organic Seo
PPC is an abbreviation for Pay per click Campaigns, which is considered as a form of advertising which pays referrer on per click basis. It has a prominent place in Search engine industry. It is used to boosts the traffic of a website very quickly and by running PPC campaigns for a website they get targeted traffic and good placements on search engines. PPC campaigns have a better conversion rate than any other marketing strategies. This method was used for a long period and even it is carried out by big companies. PPC campaigns is a very costly marketing method and it should have high budget and this is the reason, Webmasters who are running small websites or business cannot go for PPC campaigns, as a result the necessity for a method arise which can replace this. Now how we can use different methods which can replace PPC campaigns. Organic SEO has gained huge popularity now days which is very cost effective and can get nearly equal results.
Organic Seo is cost effective and is equally performing with proven results. Organic Seo is one in which professionals do study on search engine algorithms and placement techniques and based on which the search engine optimization is done. It's a time consuming process but result oriented, while doing organic Seo we have to follow search engines guidelines otherwise websites will get banned permanently from search results. In Organic Seo, professionals target on Onsite and offsite factors of a website to get higher rankings and SE positioning.
Onsite Optimization Includes:
1.Content development
2.Meta Tagging
3.Internal Seo
Offsite Optimization includes:
1.Link Popularity
2.Keyword targeted link backs.
If you are looking for cost effective and high search engine placements, you should go for Organic Seo which almost produces the same results when compared with PPC campaigns.

Keyword Conversion Information to Optimize Both SEO and PPC Campaigns

Realistically, nobody wants to spend their entire day buried inside Google Analytics or some other analytics package looking at numbers. But, there's a lot of information in there that can help optimize PPC (Pay-Per-Click) advertising campaigns. So, let's take a few seconds to think about the basics.

Firstly, most analytics packages allow you to segregate organic traffic from Pay-Per-Click traffic. This is important, because you will want to see if one is performing better than the other, and why. What is most important is that you also have established some "Goals" in your analytics service that allow you to track conversion rates (a conversion takes place when a goal is reached). If you are not tracking conversions, then it will be very difficult to determine the "value" of traffic. If you haven't setup goals, then set them up now. You can even define funneled goals, which allow you to see how traffic progresses from landing pages to final action pages (eg. each step through a shopping cart).

Once you have got all of that set up, I highly recommend analyzing the goal conversion rates on at least the top referring keywords, for both organic Search Engine Optimization traffic and Pay-Per-Click traffic. However, take a look at the organic keywords first.

You will probably find that most keywords produce conversions at a rate relatively close to that of the overall average conversion rate. However, you will almost invariably find some obscure keywords that have extremely high conversion rates. These high-converting keywords can be nuggets of gold. Once you identify the top-converting Search Engine Optimization/organic keywords, you need to make sure that you have an appropriate bid in your Pay-Per-Click campaigns for them.

You can also work in the opposite direction i.e. look for top-converting Pay-Per-Click keywords, and then make sure you have fully optimized your site for them.

How to Create S.E. Traffic

You can increase the traffic on your website in many ways. For most of these methods, you have to spend a lot of money and time to reach your target clients and tell them about your products and services. That is why; you should use search engines to increase traffic on your website. This is a much quicker and cheaper way of generating traffic. Following are some quick tips to create search engine traffic-

a) The first thing you must do is to make your website search engine optimized . This will increase the rank of your website in search engines. Modify your website to suit the specifications of various search engines.

b) The next step is to identify keywords which are useful for your website. Use these keywords in the content of the website in the right density. But don't use popular keywords unless, until they are relevant to your site.

c) The next step is to submit your website in various search engines and web directories. By registering there, your website will be able to appear in the search results.

d) You can also bid for various key words which best describe your website. You should make a list of such keywords in the order of their applicability and bid on the keywords according to that list. This will help you to bid on the most relevant keywords and you won't waste any money.

e) The last step is to promote your website's link by placing it in various public forums, RSS feeds, and blogs etc. which will help you increase the number of people visiting your website.

Search Engine Popularity Tips

The methods employed to increase your rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you the time has come to face your website! A high ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases. Popularity is not enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Each search engine uses a formula to compute website rankings. When search engines changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula does not become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

Since search engine marketing is an on going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Do not be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular results.

Be sure the sample report the search engines company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your computer marketing campaign, not just an information gatherer.

A Simple Explanation of SEO

The very mention of Search Engine Optimization (SEO) creates a sense of awe in some people. It's almost thought of as a black art. It's not a black art - the type of Search Engine Optimization most people need to use to figure well in the search engines is actually quite straightforward. Here's a summary.

Search Engine Optimization breaks into 2 parts:

1) On Page
2) Off Page

On site Search Engine Optimization is about making it easy for the search engines to find out what your site about and where to find specific information within it.

Here are some steps you need to take:

Firstly, fill out your META data fields and do that for each page on your site individually. These are the three most important fields:

1) Title
2) Description
3) Keywords

Here's a link to a free online resource for creating META tags:

http://www.htmlbasix.com/meta.shtml

Follow the instructions on that page.

Secondly, make good use of your h1 and h2 tags on each page.

Thirdly, make navigation of your site complete, clear and easy to follow.

Fourthly, create a sitemap - and here's a link to a free online resource for doing that:

http://www.xml-sitemaps.com/

Just follow the instructions they give you on that page.

Off site Search Engine Optimization is about getting quality inbound links to your site.

For that you can use article marketing, forum marketing, commenting on blogs and participation in Social Networking groups.

Avoid link farms, link exchanges, buying links or anything else that seems like a good idea at the time.

Of the things I have mentioned above only META data and sitemaps are targeted specifically at the search engines.

And even with the META data, both the page titles and descriptions are aids for people.

Everything else I have mentioned makes it easy for people to find and navigate your site.

The search engines are continually making changes to their algorithms, but the one thing that remains unaffected by these is the effectiveness of good quality content.

The point I'm trying to make is this:

Design your site for people. Write it for people. Make it easy for people to find your site, understand what your site's about, and find their way around it.

Designing your site so it's easy for people to find and navigate also makes it easy for the search engines.

And, most importantly, write good stuff. Fill your site with good content - that's what will attract and keep people there.

If you implement all these points on every page of your site you will begin to attract high quality traffic from the search engines.

Interactive Online Marketing Strategy

Despite what those firms who promise to "increase search engine traffic to your website" may tell you, there is no magic formula for online marketing success. Successful web-based marketing happens only with careful planning, timely execution, persistent monitoring, and ongoing improvement of the results you achieve.
At MachInteractive, we believe that the bottom line of any business is profit and growth. This is why we work closely with each client to match their online marketing strategy with their business strategy. Rather than to merely increase traffic, the goal of any legitimate online marketing program should be to increase the number of quality leads and paying customers to your web site!Let MachInteractive's web marketing professionals assist you with the crucial step of online strategy formulation that is all too often overlooked by online businesses.Search Engine Marketing Solutions Interactive Online Marketing Strategy Interactive Online Marketing Strategy Despite what those firms who promise to “increase search engine traffic to your website” may tell you, there is no magic formula for online marketing success. Successful web-based marketing happens only with careful planning, timely execution, persistent monitoring, and ongoing improvement of the results you achieve.

SEO STEPS

The following steps I will follow according to the seo point of view:

• First I will optimize the site

• Meta tags re-optimization if, necessary I will change the meta tags according to seo point of view

• Google sitemap creation -no site map

• Robort.txt file creation-no robort.txt file

• Broken links check

• Directory submission

• Search engine submission

• Article submissions

• Blog creation and submission

• Reciprocal link exchange

• Resource page creation

SEO PROCESS

Bad Techniques:Bad search engine optimization techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.

Keyword Density: Keyword density is a very important part of search engine optimization. To high a keyword density will be considered search engine spam and can get you blacklisted.

Title & Meta Description Tag: Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.

Below the title is a description which will be either be taken from your meta name description content="Description phrase" or from the first sentence on at page. You description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. You should have a different title, description and first sentence on each page.

Quality Content:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind
Quantity Content: The more the better. Just remember your content will need to be both quantity and quality.
Avoid Dynamic URLs:Are you pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" that you will often find in php, asp or cf pages.Static pages are the best but if you have a db driven site, make sure the menu and site map like go to inventory.cfm not inventory.cfm?vn=0 .
Frames:
Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site
Site Map:
A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.
Site Themes:
All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site
Robots.txt File: While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.User-agent: *Disallow:

Keywords AnalysisFind the best keywords for your website.
1. Title and header tags are the most important seo elements on your website.
2. Relevant keywords contained within your domain name (base or full URL) is an excellent search engine strategy..
3. Image descriptions help increase traffic.Aside from being compliant, alt tags on images will give even more weight to your page by letting search engine spiders know even further exactly what your product is and which market to deliver it to.
4. Good quality links are good quality links.And you can’t go wrong with that. Search engines currently do and will always give high value and increase your search engine rank positioning as you accumulate links from high traffic and/or high quality websites and networks.
5. New, unique content will bulk up your traffic.As long as you keep updating your website, search engine bots and readers will keep coming back to your website, hungry for more information that you can provide them with. So keep it up!
Website Analysis:
Web page contents & codes, download time, linking & connectivity, Meta tags, page structure etc., will be analyzed to identify present problems, if any.
Keyword Analysis:
Is when you check to see what keywords your visitors are using or will be using when searching for your website
Keyword Research:
This is done to identify keyword popularity for relevant keywords for the purpose of identifying the best keywords to target for high and better search engine rankings.
Content Analysis:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind.
Competitive Analysis:
Key Phrase Rankings Number of pages currently indexed by the major search engines Number of backward links (link popularity).
Meta Tags:
Meta tags offer additional information about a webpage. They help the search engines discover more information about a particular page.Meta tags are an ideal place for relevant search terms or keywords.
Title & Meta Description Tag:
Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.
You description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. You should have a different title, description and first sentence on each page.
Keywords Tag:
Used to define keywords of a Web page by which searchers will search your website to find information from your web site.
Google Sitemap:
Google Sitemap is an XML file that lists URLs for a site. Sitemaps are particularly beneficial when users can't reach all areas of a website through a browseable interface. Google sitemap allows search engines to crawl more intelligently and helps to craw all areas of a website.
Google Sitemap Format

A robots.txt file provides restrictions to search engine robots (known as "bots") that crawl the web.While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.User-agent: *Disallow:
RSS Feed:
RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.Benefits: RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually.
RSS Submission Benefits...
Search engine indexing. Increased rss feed awareness and marketing.
RSS allows webmasters to:
1.) Provide fresh and relevant content on their website, which encourages users to return.
2.) Constantly changing content means that search engine spiders will visit more frequently. 3.) Automate content delivery.The benefits of RSS feeds are not limited to webmasters, surfers too benefit from the technology as well.
RSS Validation Check:http://validator.w3.org/feed/
RSS Format:

Keyword density:
Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density.
The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).

Natural Search Engine Optimization

Over 80 percent of Web users find what they are looking for by visiting the top search engines and clicking on organic search results. And the top 30 search results get over 90 percent of the traffic.There is no shortage of statistics that support the fact that prominent listings in the major search engines are vital if you want to increase traffic to your website. A few good positions can drive thousands (even hundreds of thousands) of quality visitors to your website every day.However, unlike other search marketing firms, simply guarantee “more traffic,” because increased traffic does not automatically mean increased business. Instead, we focus on providing search engine optimization (SEO) techniques that can convert to actual business. Our natural SEO service focuses on quality traffic to provide superior value for your investment.

SEO Process

Key Word Analysis
The key word analysis and selection phase of search engine optimization process is designed to identify targeted & relevant key words to ensure that the most searchers will find the specific pages within your website that contain the subject matter they are looking for. The search terms data will provide a complete overview on how Internet users search for these specific keywords across all major search engines.

Competition Analysis
The competitive analysis phase of the search engine optimization process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective key words for your website. New Delhi Digital Works will prepare a comprehensive competitive analysis and positioning report showing exactly where your website stands relative to your competitors for these key words.

Website Review
The next step in the process of search engine optimization involves the identification of spider stoppers like broken links, Non-optimized titles, missing tags, non-optimized link structure among other factors.

Web Page Optimization
Once effective key words have been discovered & a strategy has been formulated for outperforming your competitors, we perform the content enhancement phase of the search engine optimization process for your website. This involves the changes in the current placement of existing content, generating the meta tags for selected key word/phrases, adding new content or remove existing content if required. We ensure that the appropriate key words are incorporated in your web site in an appropriate manner. Simply including these keywords into your content is not enough.

Directory Submission
The next step in the search engine optimization process is to make sure that each page of your newly optimized website is manually included in the indexes of all the relevant search engines and directories, such as Yahoo and Open Directory Project. Directory submission requires both effective copy writing & complete understanding of search engines. Our SEO Experts ensure that the listings are as keyword rich and relevant as possible. Manual directory submission is critical for search engine success.

Link Building
NDDW works with you to help increase the number, quality and manner in which external sites are linked to your website. A good link building campaign is the key to achieving good rankings for competitive keywords. works with you to identify relevant sources for links, where they should direct traffic to, and how they link.

Article Marketing
Article marketing by writing about your subject and submission to the top article websites like Ezine gets your website recognized in the business circles, getting you links, hits and enquiries about your services or products.

Analysis and Tweaking
Our comprehensive search engine optimization packages involve continuous fine tuning of the website based on traffic trends and ranking trends. Search engines often change their algorithms, To maintain top ranking, SEO Company must evaluate the results and make tactical modifications based on performance observations.

SEO Campaign Tracking
Our web analytics software helps track the traffic as well as the conversion rates and ROI of your search engine optimization and other web marketing campaigns. Our campaign tracks ranking trends for each key-phrase optimized in the website.

Comprehensive SEO Reporting
Our comprehensive SEO reporting helps you keep track of the exact schedule and process that is followed for the search engine optimization of your website. We offer periodic comprehensive ranking, link exchange and schedule reports. We also provide a dedicated SEM for each project just a phone call away.

SEO Services India

The main aim of Search Engine Optimization or SEO services is to increase the website ranking in the search results for required keywords of major search engines like Google, Yahoo & MSN. This results in increased targeted traffic to the website & business to the company. Every successful business needs to create efficient & cost effective internet marketing & SEO campaigns for their business. Internet Marketing, website promotion, Keyword research, competition analysis, Search Engine Optimization, , article marketing, blog marketing, social network marketing,link building, pay per click for Google, SEO campaign strategies & reporting to are essentials of successful SEO Services.

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